We are all familiar with commercials that show startlingly beautiful models with perfect bodies and flawless skin. Most of the time we are aware these images promote an unattainable standard of beauty but there is danger in the representation that this is the only type of beauty that is desirable. Dangerous because for all women – young and old – this can seriously affect their self esteem and unrealistic because there is no preordained standard of beauty, especially the cookie cutter version of the commercial world. In reality, beauty is everywhere. It is diverse, interesting and individual and an essential part of our humanity.
At SkinSense, this beauty starts with the skin. The skin is the backdrop, canvas and stage on which all our features and our body image are projected. We also appreciate that when we are counseling a client it is important to create a safe and comfortable environment for sharing concerns and expectations. We are all our own worst critics and our role as skin care professionals is to listen before we start coming up with solutions and recommendations. With the advent of social media we are all even more aware of how we look. In fact according to the American Academy of Facial Plastic and Reconstructive Surgery, increased photo-sharing has resulted in a higher demand for rhinoplasty, hair transplants and eye surgery, also injectables and Botox.
At SkinSense, we work with doctors who we can confidently refer to when clients ask about these procedures but equally as important, we offer extensive customized facials and body treatments that utilize the latest in electrotherapy and cosmetic chemistry that guarantee results for every skin condition without causing trauma or using extreme measures.
In 1900, the average life expectancy of a woman was 48 years and a man, 46 years. Currently, the average life expectancy of a woman is 78 years and a man 75 years. My point being we are all living a lot longer and need to maintain our skins to stay youthful, competitive in the work place and in society. This is not vanity. It is a healthy choice. People notice good skin – it exhibits confidence, well-being and self acceptance. Our form of photoshop takes longer but it is sustainable. It celebrates the authentic self and that is beautiful. It also guarantees great selfies!